Designing Places, Brands & Experiences

Emanuel Carballo is a Creative Strategist and multidisciplinary designer working with architecture and interior design studios, real estate developers, hospitality brands, and experience-led businesses on brand strategy, concept development, storytelling, visual identity, physical and digital experiences.

His approach sits between strategy and design. He helps define what a project is, who it is for, how it should feel, and how that idea translates across every touchpoint - from positioning and narrative to identity, interiors, and user experience.

With a background spanning branding design, UX/UI, strategic consulting and creative direction, Emanuel brings a multidisciplinary perspective to projects that need more than a visual identity. His work is grounded in research and inspired by history, culture, local craftsmanship, and human emotion, using these elements to create ideas that feel distinctive rather than purely aesthetic.

His recent work has focused on hospitality and lifestyle, including collaborations with Zaha Hadid Architects, Chef José Andrés, and Autograph Collection Hotels, as well as brand and concept work for F&B and real estate projects.

At the core of his work is a simple question:
What story should this experience tell?