AQUARIO
ENGINEERING
A LOGO CASE STUDY
Logos are more than just a symbol. They are the voice of a brand captured in a carefully crafted icon.
The Logo Design Process
Context / Research
Together we contextualize the voice and direction of the brand and then research the current market and relevant trends.
Stylistic Directions
After determining a certain style, I create a series of sketches from which the client decides which direction to proceed with.
Development
Once a certain direction has been selected, I continue developing it through a series of stages including colors, fonts and formats.
Final Production
After deciding on all the final details, I produced a master file that contains all the various formats, colors and sizes you may need.
Research and Ideation.
Sketch out ideas.
Stylistic Directions.
Pick a direction and evolve the idea.
Development.
Create color combinations.
Development.
Try out a few font ideas to match.
And Voilà
